Marketing and Branding

The message your company provides is critical to potential customers understanding how you can provide products and services that meet their needs. In addition, your name and/or ‘message’ creates the brand your company is known by. VMEC understands that the more awareness and attention that is given to these details, the more impact your company’s marketing dollars will have and the more profitable sales you are likely to achieve.

VMEC works with trusted partners to offer experienced expert resources that support your company’s marketing needs. These may include: Marketing Research, Marketing Planning, Brand Identification, Voice of the Customer, Competitor Analysis, and Website Optimization.

Market Research

Business Intelligence for Solid Decision Making

Get the insights you need to develop new products and services, and ground your strategy in reliable data for realistic growth projections. Mitigate your risks while you:

  • Identify potential new markets
  • Gather crucial Voice of the Customer feedback
  • Get effective go-to-market strategies

We’ll help you thoroughly understand your current markets and analyze prospective new opportunities for your products and services.Then we’ll help you achieve success with carefully prepared plans and tactical implementation programs that will work for your business objectives.

The right information on market demands and customer requirements will help your company generate sales and grow your customer base, including:

  • Competitive trend analyses
  • Structured market opportunity analyses and validation
  • Competitive market force assessments for business growth planning

VMEC market research experts will give you the resources to accurately:

  • Validate organizational strengths, weaknesses, opportunities and threats
  • Identify feasible market opportunities
  • Define the competitive landscape

Website Optimization

Building Your Online Presence

Research shows that buyers conduct 80% of research online before deciding to purchase products and services. In today’s competitive global marketplace, you simply can’t afford to ignore the importance of website optimization and online marketing. Our website development and digital marketing strategy services will help you:

  • Get more (and better) qualified leads
  • Increase website traffic
  • Improve conversion rates
  • Reduce cost of sales
  • Gain a competitive advantage

Working with our trusted marketing and branding resources, we can offer online support as just one element of our broad offerings.   We will provide you with an unbiased opinion regarding whether you need a new website, could benefit from SEO (Search Engine Optimization) services, or whether other marketing tactics might help reach your goals. And, our consulting results are independently verified, distinguishing our web optimization services from others that you might consider.

Can Customers Easily Find Your Business Online?

Prospective customers turn to your website to validate your products, services and capabilities. But first, they need to be able to find your site. Search Engine Optimization (SEO) is what helps your website get listed on popular search engines like Google and Bing when customers search for terms related to your business. The content, structure, and behind-the-scenes coding that runs your website can be ‘optimized’ to help search engines find and list your company’s results ahead of your competition.

Contact VMEC if you need any of the Marketing and Branding Resources outlined above.