Generate Leads & Beat the Competition
Finally, a lead generation program that makes sense for your business. Our dedicated resources do your market research and even make calls on your behalf. It’s the perfect lead generation program for companies lacking dedicated resources to make calls and pursue follow up activities. Do a better job of pursuing new business, without adding headcount:
- Grow sales and revenues with more qualified leads
- Identify and target new customers and convert leads more quickly
- Break into new markets and diversify your customer base
Get More Leads, Without Adding Staff
Our Lead Generation program averages 12 qualified leads for every 100 contacts.
Most small- and medium-sized companies lack the resources of time, staff and/or capital to aggressively pursue new sales leads. We can make lead generation easier and more successful. Perhaps best of all, we actually do most of the work for you!
Market Research: You get a comprehensive Positioning Paper detailing your competitive position: Strengths, Weaknesses, Opportunities and Threats. We use this information to develop a list of targets with contacts that meet your most valued customer criteria. We uncover industries fitting your preferred end-use profiles, and those with healthy growth projections in the coming years.
Target Screening: We identify new target customers for your business and pre-screen them to identify the proper decision makers. You get a list of 200 lead generation contacts from among your 100 most likely sales prospects and new industries we identify for your products or services.
Prospecting Outreach: You can implement our recommendations yourself, or outsource prospecting outreach to our screened outside service providers. We reach out to the most likely prospects with a mix of personal emails, phone calls, and promotional letters, each conveying the essence of your brand and your distinct Value Proposition. We even contact each Lead Generation prospect to arrange sales appointments for you.
Tracking Results: You get status updates summarizing “hot” leads to contact right away and “warm” leads for more general follow-up. You’ll know which leads are the most promising and exactly how to turn that interest into revenue. You get a CRM-friendly record of every call, along with a call-screened database to help you keep the conversation going through your own ongoing Lead Generation effort.
We’re here to help you select and implement the best strategies and tactics to create more value in your business, and lead generation is just one of the many tactics you can ask us to help you with. Our lead generation program helps you cultivate relationships with companies looking for your product or services and target customers who regularly require your products or capabilities.
Leaner times are the most important time to have a lead generation initiative in place. Without them, the pipeline dries up and recovery can take several quarters to achieve. It takes time to rebuild inquiry levels, and even more time to refill the pipeline. If you need to increase sales, you need to boost lead generation immediately.