This overview workshop, presented by Ron Mascitelli, PMP, and President of Technology Perspectives, is designed for product development practitioners, managers, or anyone who wishes to learn more about applying Lean and Sustainable Design concepts to new product development as well as product and process improvement. This course provides a broad overview of the growth opportunities for sustainable products, the legal and regulatory environment, and describes tools and strategies that can lead your company to successful implementation. The full spectrum of topics related to sustainable design are discussed, including how opportunities for growth and profitability can be identified, strategies for market entry into this rapidly growing segment, methods for capturing cost savings from sustainable design and manufacturing, and ways to communicate your company's commitment to sustainable design to your customers. This hands-on, one-day workshop includes practical "Lean" tools and exercises to help you move to the next level in your company's commitment to environmental sustainability, while increasing revenues and profits.

Learning Objectives

• Provide an overview of the market, business, and regulatory environment for sustainable design
• Identify pragmatic benefits your firm can gain from a sustainable design initiative
• Highlight the synergy between "lean product design" and sustainable design
• Discuss opportunities to increase your firm's top line (price, revenue, market share)
• Describe opportunities to increase your firm's bottom line (lower cost, greater profitability)
• Experience seven practical strategies for implementing sustainable design that can enable your firm to grow, compete, and win in this exciting new marketplace

Ronald Mascitelli, PMP (Project Management Professional, MS Solid State Physics, University of California, Los Angeles; BA Physics / Applied Mathematics, California State University, Fullerton) is the Founder and President of Technology Perspectives. Mr. Mascitelli is a recognized leader in the development of advanced methods for project management and product development, with an emphasis on eliminating non-value-added waste, maximizing team productivity, and enhancing profitability. He currently presents his proprietary workshops and seminars internationally to public audiences, and has created company-specific training and deployment programs for a number of leading firms, including Lockheed-Martin, Boston Scientific, Adidas, Intel, Boeing, Parker-Hannifin, Delta Faucet, and Rockwell Automation / Allen-Bradley.

Mr. Mascitelli served as both Senior Scientist and Director of Research and Development for Hughes Electronics and the Santa Barbara Research Center. Since founding Technology Perspectives in 1994, Mr. Mascitelli has published over twenty papers and technical articles in major journals, including the International Journal of Technology Management and The Journal of Product Innovation Management, and is a contributing author for IEEE's Technology Management Handbook. Mr. Mascitelli is the author of four books, including the critically acclaimed Building a Project-Driven Enterprise, The Lean Design Guidebook, and his most recent publication, The Lean Product Development Guidebook.

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