In this four hour, fast-paced workshop, you'll experience a proven, scientific method for protecting and growing profit margins by successfully diversifying into more profitable products, services, customers and markets. You'll learn how to: 1) Sharpen your marketing message to increase sales of current products, 2) Adapt current capabilities to attract more profitable customers and markets, 3) Lead current customers to more profitable products and services, and 4) Reduce risk by leveraging a disciplined system for managing growth projects with "Fail Fast, Fail Cheap, Get Smart" development cycles. You'll also learn about the Vermont and National Innovation Marketplaces (www.vermontinnovation.org) and how to use open source innovation to accelerate success and decrease cost and time to market.