Innovation Engineering 101 - Experience and learn a disciplined system for using innovation to grow your top line sales and bottom line profit margin. This is an award winning training program that teaches you the #1 innovation system used by small and mid-size businesses across the USA. This 1/2-day workshop teaches participants about protecting and growing sales and profit margins. This is done by coaching participants through a highly interactive simulation of creating growth ideas for a fictional company.

Participants learn how to:

• Leverage current capabilities to attract new, profitable customers
• Lead current customers to new, profitable products and services
• Apply a reliable profit-driven innovation system throughout all departments

A recent survey of USA companies by the Department of Commerce found that the strategy of being cheap is half as profitable as a strategy of meaningful uniqueness. To thrive in today's price-driven economy, you must....CHANGE THE RULES! Profitable success comes to those who diversify their revenues with these offerings that provide a meaningful difference to existing customers and more profitable customers and markets.